A.Movie Where Time Is Still.And.Their Are Machines Eating The Past Operating Healthy Vending Machines: Follow These 5 Simple Rules For Massive Success

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Operating Healthy Vending Machines: Follow These 5 Simple Rules For Massive Success

The idea of ​​a healthy automaton is not new, but success in the industry is. Most traditional vending machine operators think that healthy sellers will fail because they did it the wrong way. To ensure success in the healthy vending industry, it is necessary to follow these 5 simple rules.

#1 Healthy vending machines must stand out

You can’t differentiate yourself as a health food vending machine operator if you operate machines that look like traditional junk food machines. If your machine doesn’t stand out in the crowd and scream “I’m different!” You will not attract health conscious customers. Health-conscious customers won’t bother looking in traditional vending machines because they know there’s nothing for sale that they’ll eat. If your machines don’t look fresh, clean and high-tech, the health-conscious audience you’re targeting won’t give your machines a second look. Invest the money in new high-tech vending machines, it may cost a little more to get up and running, but that’s the only way you can expect success.

#2 Don’t combine healthy snacks/drinks with junk food

Hungry people with no self-control. A hungry customer might walk toward a vending machine intending to eat a bag of pita chips, but when they get there and see a Twix bar staring them in the face, their stomach gets the best of them. There’s a reason millions of dollars are spent every year on junk food marketing, it works! These TV commercials have led us to believe that these items actually make us feel good. 15 minutes after the candy or chips are gone, the customer is full of regret, and the healthy items are still your machines. Mixing junk food with health food will cannibalize your sales of healthy items. Keep them apart for massive success!

Number 3 Healthy selling is about the experience

Just like a traditional health food store, it’s all about creating a higher level experience for your customers. Think of your machines as “automated retail health stores” instead of just vending machines. Think outside the box when creating your product mix and don’t be afraid to experiment with items that traditionally haven’t sold. Think about the needs and wants of your customers and develop a plan to satisfy them.

Example #1 If your device is in a gym, think about the people in the gym and their needs: workout towels, water bottles, Mp3 players, protein drinks, Nike+ items, recovery tablets, etc. All these items are for sale and will be sold to people who are in the gym.

Example #2 If you are sitting in a hospital chances are you feel one of two ways; Either you are sick, or you worry about getting sick because you are surrounded by sick people. What will sell to people who are sick or worried about getting sick? Try placing immune boosting nutritional supplements and hand sanitizers in your machines. Think about what items will provide value to your customers, then provide those items!

#4 Find the right location

Healthy vending machines won’t do well everywhere, so don’t put your machines in places that are destined to fail. Children’s play areas that already have candy machines are an example of high traffic areas that would not be a great location for a healthy vending machine. Children armed in quarters probably can’t be trusted to make healthy choices when surrounded by machines that dispense candy and toys. Some great locations for health vending machines include schools, gyms, health conscious companies and hospitals. The key is to place your machines in high traffic areas full of health conscious people. Use common sense and analyze your customer base. Your local dive bar is probably not going to be an awesome place to push your healthy snacks and drinks!

#5 Develop creative healthy sales solutions

Since healthy eating is something that will improve all aspects of your life, be sure to develop programs to encourage people to make good choices. It’s been proven time and time again, healthy employees are more productive and cost far less to insure than unhealthy employees, so convince your corporate locations to subsidize healthy products to increase uptake. It can be part of an overall health program that combines health vending machines with nutrition seminars and yoga training. The sky’s the limit, any integrated health plan you can develop as an operator will help you reach top spots. If you plan to place machines in schools, it is important to offer a young entrepreneurship program that allows students to operate the machines themselves. It’s the best of both worlds, the students eat healthy and learn how to run a business, and as an operator you win lucrative school contracts. Creativity makes money!

Follow these simple rules and you will be on your way to sure success in the healthy slot machine industry!

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