Are There More Movie Theaters Being Built In The U.S New Book Reveals Secrets for Adapting to Future Changes

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New Book Reveals Secrets for Adapting to Future Changes

Scott Scantlin’s new book The Relevance Gap is a much-needed help for anyone who wants to make sure they are not left behind as we enter the third decade of the twenty-first century and beyond.

Scantlin begins by defining the relevance gap as “the distance between where you are and the speed of the world changing around you.” If we don’t keep up with how the world around us is changing, we will be left behind. For most of us, that means staying on top of ever-changing technology, but it’s more than that. It’s realizing the skills you already have that you can evolve and use to stay relevant as the world around you changes. Scantlin once asked his ninety-four-year-old grandmother what her secret was, and she replied, “Stay out of nursing homes and never stop moving. When you stop moving, you die!” Scantlin reminds us that the same is true of our careers – we either expand or contract; there is no in between.

Scantlin spends a lot of time discussing how the world is changing and how young generations are driving that change. He talks about how Millennials and Generation Z, unlike earlier generations of consumers, are not driven by survival or the need for extreme wealth, but instead want to belong in a community and make a difference in the world. We need to keep up with them by adapting to their communication preferences (they’d rather text or use social media to communicate than talk on the phone or have an in-person meeting), and we need to stand behind products and services that serve the causes they support. As Scantlin says, “By 2020, Gen Z will make up about 40 percent of all shoppers, and they’re ready to talk with their dollars.”

Doing things the old way will also no longer work in the future. A perfect example is how taxi companies are suffering after Uber. Scantlin states, “The future of artificial intelligence, nanotechnology, 3D printing, autonomous vehicles and blockchain does not belong to big business; it belongs to the creators of disruptive innovations that make things simpler, easier and more accessible. For example, Netflix owns no movie theaters, Uber owns no cabs, Airbnb owns no hotels, and LegalShield owns no law firms, yet they dominate their market categories. What do they have in common? They are technology-based disruptive companies that connect the consumer to the product through a mobile app.”

Scantlin knows what he’s talking about. He shares his story of how the market collapse of 2006-2008 made his marketing business irrelevant. Now, he’s revamped his business to make it scalable, and he’s aiming for $1 million in residual income soon.

But how do we stay relevant? It’s actually easier than you think. As Scantlin explains, it’s about being aware of what’s going on in the market and using that knowledge to your advantage. For example, biohacking may sound like some scary science experiment out of a horror movie, but Scantlin breaks it down to a level we can all understand by explaining that companies are already doing it. They analyze how the brain reacts and use that to sell products. For example, Facebook is designed to create an addictive dopamine rush. Scantlin also talks about the power of the subconscious and how we can learn to use our subconscious to our advantage to make our brain work for us when we might not.

One of my favorite discussions at The Relevance Gap is about knowing what your core values ​​are. Just because the world around us is changing doesn’t mean we have to be like a leaf that blows wherever the wind takes us. Instead, if we establish our core values, we will know what is important to us and respect and follow those things instead of chasing the latest trend. Then we will be steadfast as a tree, able to withstand the strongest storm. In my opinion, the core values ​​chapter alone is worth the price of this book.

Scantlin discusses many other things, which surprisingly turn out to be more about how we can cultivate self-esteem, eliminate negative self-talk, set goals, and develop a vision of what we want. Then we don’t have to worry about chasing the latest technology trends, except those relevant to our purposes. We can develop clarity about what we want and pursue it in a focused, career-oriented, purposeful way that will benefit us, our industry, our clientele, and our relationships. This honest and visionary focus is refreshing, eliminates fear and, best of all, is realistic.

I really feel that in The Relevance Gap, Scantlin has succinctly captured the essential elements to stay relevant in the 2020s or any decade to come. It’s a book that can benefit any reader, from high school students to ninety-four-year-old grandmothers and everyone in between.

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