Going To The Movies Is Boring To Me Site Www.Reddit.Com Film Impactful Interviews

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Film Impactful Interviews

My bread and butter as a videographer (especially a Chicago videographer) is shooting interviews and testimonials. I’ve filmed hundreds of these interviews, worked with other videographers in setting up interviews, and seen many more video interviews around the web. During this time I learned some important keys to conducting a good and engaging interview.

First point, be brief. When I set up a video interview, I usually talk to my subject for 30-40 minutes. However, an effective interview video with one subject is 1.5 minutes to 2.5 minutes. When I get a response from my subject that is long, wordy, and feels like he/she is wondering with an idea, I let them finish, compliment them on how good their response was, and ask them to sum it up in 2-3 sentences. Sometimes it takes a few takes. Therefore, allow 40 minutes for the interview.

Second, make the interview conversational. There is nothing more boring and flat than reading questions on a subject. As humans, we are social creatures. Yes, the subject realizes that in the end he/she is talking to an imaginary audience and he/she is just taking a picture. However, I have seen shy people open up to me when I engaged them in conversation. They forget that the camera is pointed at them and they give me rich and personal content. Sometimes, as a videographer, you can’t participate in the conversation or you don’t feel comfortable doing so, and would rather just handle the equipment. If this is the case, you should bring another person with whom the subject can talk (and call).

Always use at least two cameras. Having multiple angles makes editing much easier. You can easily cut the interview and jump from one camera to another during transitions. Cutting an interview shot with one camera creates distracting jump cuts. In addition, multiple camera angles make the video more dynamic. Sometimes, I even add a little slider movement to add a more dynamic feel to an otherwise static shot.

The sound quality is huge. In my video production I use high end lavalier microphones. The lavalier microphone is close to the subject and you get much more sound signal and less ambient noise. To be honest, most viewers watching these types of videos won’t be able to tell the difference between a video shot on a $30,000 camera and something shot on a smartphone. However, the sound of the bed is immediately noticeable. The sound of the bed screams “hobbyist” video. If you don’t have a good lavalier mic you can use a shotgun mic. Ideally, you want to get the microphone as close to the subject as you can. You can mount such a microphone on a stand and run the cable to the camera. Mixing the sound is also crucial. To get that professional sound quality, you always want to add some compression to the sound, so that the loud parts are attenuated and some parts are quite directed. I often use a bit of EQ to remove the low end of the sound spectrum. When mixing it with some music, the compressed voice with a light EQ will cut through the mix easier.

Finally, to make a video interview engaging you need something visual to cut to. This is often called B-roll. B-roll shots are visual scenes that support the story the subject is telling. However, sometimes I use photographs from the subject and build a collage that tells the story visually. When I make this kind of collage, I actually prefer photos that are not taken professionally, because they better represent the interviewee’s reality.

In conclusion, video interviews should be cut to about 2 minutes, they should be conversational, recorded with good sound and several cameras. When done well, they are one of the most powerful marketing tools for any business, product or service.

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